REJECTED CONTENT

Here you will find examples of content that would have been rejected by us. We would not send these to the brand because they are not good enough. See if you can spot which rules were broken to determine why they were rejected and ensure you don’t have any of your own content rejected.

NOTE: The below rejected content does not come from creators in our Talent Network. We don’t want to shame any of our team. Instead, we have used examples from around Instagram to show you how we assess content before sending it on to our Partner Brands. The creators in our Talent Network rarely have their content rejected. If you have content that is rejected we will always give you clear notes on how it can be improved and another chance to re-shoot it.

General Rules:

1. Focus on the product. Ensure the logo is clearly visible

2. Ensure the lighting is perfect

3. Don’t show your face in the majority of your photos (1-2 shots out of 10 is acceptable). Brands can’t post more than 1-2 photos of your face or it will not look like User-generated Content. Always show some part of your body interacting with the product. Usually this will be a hand reaching for, holding, using or consuming the product

4. Don’t show the same clothes in every shot. Brands can’t post more than one photo of you if you’re wearing the same clothes. The same goes for piercings, tattoos etc.

5. Tell a story as best you can

6. Try to create content in a location that matches the product. For example, if it’s an energy drink, take photos outdoors while wearing activewear. Or if it’s a chai tea blend, you might want to use a nice kitchen with good lighting

7. Use the below shots as inspiration, but give them your own creative twist following the hints and tips you learnt in the Creators Course